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AT&T Apple iPhone Release
User Experience
UX, Visual Design, Wire-Framing, Prototyping, Research & Testing, Motion & Interaction Design
iPhone launches are important and exciting events at AT&T. Each year, we come together as a devoted and unified team to prepare for the next iPhone launch. A major focus for this year's launch was a quick and simple means of upgrading a phone or phones a user may have on his or her account. This project was also very personalized and customized, targeting users if they had previously purchased iPhones.
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