AT&T Sales Flow Enhancements

This project's main focus was to integrate personalization within the sales flow. By targeting particular members on an account, we were intentional about adding a personalized touch, not only to help increase sales but also to individualize and enhance the customer's experience through web interactions, email, or other touch points. Avatars were explored to increase the level of ownership the customer would have with his or her account. Personalized ads were also integrated into the sales flow to create specialized offers to everyone in an account.