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DirectTV Now
User Experience
UX, Visual Design, Wire-Framing, Prototyping, Research & Testing, Motion & Interaction Design
With the purchase of Warner Media complete it was now our task to integrate this new media format as a value add to purchasing a plan. Not only were users going to purchase a phone, wireless service, and internet but in addition DirectTV Now, a streaming tv services. A bundle deal was now associated with getting other AT&T products and services. Due to the many projects now available to the user an interface to make the purchase process simple was necessary. The approach decided upon was one page that would be configurable by the user. They would be able to see everything they had decided upon on one location in a simple and easy to understanding interface. This was the DirectTV Now portion of that interface.
