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AT&T Visionary Buyflow
User Experience
Visual Design, Motion & Interaction Design, Wire-Framing, Journey Mapping, Research & Testing, Prototyping
The AT&T Visionary Buyflow project ask was a look at a radical redesign of the buying process at AT&T. Due to the complex nature of plans and phones associated with those plans a hand held approach was created to create a simple, beautiful, and easy to use new buying process. Deviating from a fixed width this design was created to take full advantage of the screen restate - taking over the entire screen. This created an immersive and engaging environment in which to shop allowing the design to break out of the conventional online shopping experience.
